A template, such as the one Tightrope Media, www.trms.com, used in the Port Authority bus terminal, offers an easy way to update the content of digital signage, keeping the message relevant.
Tightrope has created a browser-based system, Carousel, that uses simple templates as a starting point for users. Carousel is a signage system that makes untrained users look like designers and encourages them to use the system over traditional alternatives. To better manage the increased amount of demand for screen real estate, software should separate signage screens into any desired number of segments, or zones. A variety of different templates should be available, so users can simply click on the area where they want to add content. Within minutes, images and graphics can be uploaded and text can be keyed in.
Tightrope also has designers available to help a company custom brand its digital signage. Software that is completely Web-based allows users to access and make modifications and updates at any place with an Internet connection. The technology should be powerful enough to host and run several types of media at once, from streaming video to dynamic graphics and RSS feeds that crawl across the screen. Some programs, like Tightrope’s, support a robust set of interactive capabilities, which can be used in college campuses and airports for wayfinding.
If it’s fun to use and makes them look creative and smart they’ll continue to come back to it, which makes the stake holders look smart for choosing Tightrope media.
