Primacoustic: Go from Acoustical Nightmare to Dream Demo Room

Providing expert assistance with acoustic treatment

Vancouver, BC.  Sound Productions of Dallas, TX has been in business for more than 40 years as retailer and distributor of pro-audio equipment. Recently, the company repurposed a section of their warehouse, adjacent to their existing showroom, to create a large training facility and demo room. Jeff Humphrey, VP Sales and Marketing: "Being mindful of our neighbors as well as our adjacent general showroom and sales area; we were tasked with creating a real world, live venue experience while placing great emphasis on the mitigation of the external disruptive sound pressure levels typically associated with a live venue."

Primacoustic Training Facility and Demo Room

"In the planning and building phase, our first goal was to decouple as much of the room as possible in order to minimize sound transmission through adjoining spaces. This required the use of purpose designed materials and contractors familiar with this type of project. We carefully selected inner and outer wall barrier and acoustic treatment, construction materials and drapery."

Humphrey got in touch with Jay Porter at Primacoustic, www.primacoustic.com, for assistance with the acoustic treatment plan: "I supplied the architectural drawings which included the room dimensions, building materials, stage and speaker placement as well as the location of all furniture and rugs and fixtures. The final design was ready within three days of our final conversation. We then commissioned Danny Snook of Achieve AV with the task of installing the Primacoustic Broadway Panels."

The Sound Productions facility will accommodate up to 80 people and has seen overwhelming interest by customers, class attendees and pro audio manufacturers alike since opening this summer. According to Humphrey, they have already hosted six product training workshops that have been booked to capacity with several more on the schedule. "Our new facility and the workshops we offer provide a one of a kind experience for our customers."