Once you start paying attention, digital signage systems are everywhere. Since joining Tightrope Media Systems (www.trms.com) and managing a digital signage dealer channel, I’ve noticed them at airports, hotels, schools, retail establishments and restaurants. Actually, they seem to be omnipresent. When I see the systems in action, I like to think about the features the system offers and how it is meeting the needs of the customer. But who is the customer and what vertical market are they in?
For starters, the consumer can be practically anyone in any vertical market. Take a school for instance. The customer (let’s say the viewer of the signage in this case) could be a student or the faculty. Heck, it could even janitorial staff or visitors to the school. The wonderful thing about digital signage is that you can target multiple different groups. Say you want to communicate specific and relevant information to the students or you want to let the faculty know some new policies. Just put the appropriate information on the screens where they will be viewed by the target audience, and BOOM, you have given the correct information to those that need it. There is confusion everywhere so why would you not want to erase that confusion with applicable information?
|Tightrope Digital Signage|