Friday, December 19, 2014

Long Live AV

by Rob Sheeley (Retired Founder of Vaddio)

Rob Sheeley

A Video Conferencing or any type of conferencing is just another application on our desktop. The challenge that the industry failed to see is that what were once desktop applications have now become meeting room applications.

As the BYOD or Bring Your Own Device evolution has changed the enterprise-computing model and as a result how we work and where we work. End users now expect their applications to work in the meeting room, classroom, living room and anywhere else they decide to work.

The opportunity in our industry is to realize that we are no longer selling black boxes, but instead we are creating computer portals (or docks) that enable these applications & cloud services to have access to high quality video & audio room tools, and not webcams and USB microphones.

The end user still expects his room experience to be just as good as what he had before. Our job is to make sure that happens. We are now seeing that Video Conferencing is no longer an industry by itself but just another "App" or Cloud based service that we use everyday.

The real industry here is AV and now video conferencing is just another application that must be considered when a meeting room is designed. Long Live AV

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